The Patient Online programme has released a new “GP Online Promotional Toolkit for GP Surgeries”. The toolkit aims to support practices in promoting GP Online services to their patients and encouraging them to register for GP Online services, including ordering of repeat prescriptions, booking of appointments and viewing of medical records. The toolkit consists of templates for web copy, press releases, social media and newsletters as well as instructions on how to order the new range of promotional materials. These materials have been tested with patients across the country and now say “GP online services” instead of “Patient Online”, as a survey revealed patients related to this better.
The GP Online Promotional Toolkit for GP Surgeries
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