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Primary Care Coaching - Communications Toolkit
Date: December 20, 2021
Primary Care Coaching – Communications Toolkit

NHSE/I have announced a new communications toolkit, supporting promotion of the NHS England and NHS Improvement ‘Looking After You national coaching service’ here

Within the toolkit, you will find social media images, banners, bulletin copy, website copy and quotes from those who have used their free services. Please can we ask that you share the materials on your websites, social media channels and in your networks and communications to primary care staff.

NHSE/I have received excellent feedback from those who have accessed coaching, but are aware that there are still many colleagues who are not aware of this available support. It remains a difficult time for the workforce, so we would appreciate any help you are able to give to share these offers.

Please also let NHSE/I know if you have any engagement opportunities. A member of their team would be happy to come to meetings or events within regions and systems to talk about the offers: england.lookingafteryou@nhs.net

What is the coaching?

A landing page hosts all three offers: www.england.nhs.uk/lookingafteryou

It is recognised that frontline primary care colleagues involved in the delivery of primary care services, both clinical and non-clinical, continue to face many challenges. Three coaching offers for the workforce have been developed:

  1. Looking After You Too –  coaching about you and your wellbeing
  2. Looking After Your Team – coaching about you and your team
  3. Looking After Your Career – coaching about you and your career

Coaches are highly skilled and experienced, and all coaching is free and confidential. The sessions are delivered virtually, preferably via a video platform, but telephone appointments are also available. Thousands of people have booked sessions and given positive feedback on their experience.


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